MARKETING AND PROMOTION OF LIBRARY PRODUCTS AND SERVICES: NATIONAL LIBRARY OF NIGERIA EXPERIENCE By

Abstract

The National Library of Nigeria over the years has been rendering diverse services and packaging information products for its patrons. These emanate from its professional departments namely, Public Service, Research and Development, National Bibliographic Control, Collection Development and Processing and Virtual Library Services departments. These departments package products and render services for consumption or use by the public.However there are no enough publicity for these products and services to enhance their patronage. It is on this premise that the paper examines the strategies it needs to employ to market its products and services.